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| Welcome to Media Resources On where members of the online media world can share information straight from the sources. Here you'll find links to a variety of blogs, event presentations and whitepapers to keep you in tune with What's Next! |
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Engagement with In-Game Advertising
This presentation offers findings from a study that measures the effectiveness of in-game ads using eye-tracking and physiological data gathered using QuantemoT alongside user interviews and observations.
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March, 2008
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UK Trade and Invest, One Memorial Drive, Cambridge
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Ad Networks and How to Choose Them
This whitepaper explains what ad networks are, the roles they play for advertisers, and the key market segments of the business. We will review how ad networks have evolved from the remnant inventory clearinghouse model of the late 1990s to a preferred digital media channel of "first resort" with leadership in the areas of reach, targeting, user involvement, and creative flexibility.
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July, 2008
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The Case for Developing a Service-Oriented Architecture
SOA is a simple concept: it is a blueprint that helps services operate together.
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December, 2007
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Business Impact Through Strategic Design
A basic premise of business is that companies have goals and customers have needs.
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December, 2007
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BPM, BRMS and SOA
Delivering on the Promise of Organizational Agility
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December, 2007
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