MITX - Massachusetts Innovation & Technology Exchange

MobileAware announced today that it has expanded its executive team to improve both its technical delivery and business performance of its on-device CRM solutions. The on-device CRM leader adds a Vice President of Technology, Jesse Brouhard, and a Vice President of Strategy, Garrick Gauch, to its executive team.

"Jesse and Garrick come at a crucial time for our company," said CEO Armin Gebauer. "We have gathered tremendous momentum in customer acquisition and product development. These two have the talent to help us drive that momentum and help our company reach its fullest potential."

Jesse Brouhard joined the company as the Vice President of Technology. Having a strong and extensive background as a technology and product executive in both the retail and banking sectors, Brouhard will be working to bring consistency in operational efficiency to MobileAware. He has successfully directed technology teams and launched a number of innovative products for companies such as Modiv Media, Inc., ACI Worldwide Inc. and Catalina Marketing. Heading up MobileAware's strategy and business development is Garrick Gauch. Gauch has been working in the mobile space for over seventeen years, consulting for companies such as Disney Mobile, Helio, Terrestar and Vonage Mobile in addition to working alongside other operators such as VZW, Sprint, SK Telecom and DoCoMo. He has held positions with companies such as Adventis, Digitas and most recently Communications Media Advisors, LLC.

Brouhard and Gauch join CEO Armin Gebauer, CFO Paul Muldoon and CIA Rotan Hanrahan to round out MobileAware's executive team.

About MobileAware

MobileAware is the world's leading provider of on-device CRM solutions for mobile network operators. MobileAware rapidly and reliably enables cost-reducing, revenue-generating mobile solutions that deliver unmatched customer experiences in addressing all sales and service needs. Because most of the time spent using a mobile device is spent interacting with an app, MobileAware's platform marks the app as the single channel for consumers and operators to engage. MobileAware's on device CRM solutions continually outperform other self-care platforms in terms of functionality, capability and user experience. Customers benefitting from these strategic mobile applications include Air France, Telefónica, TIM Brasil, Telus, and Vodafone.

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