Wayfair
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4 Copley Pl, 7th floor
Boston, MA 02116 -
Thu, October 10, 2019
11:30am - 5:00pm
Join us in October for the 2019 FutureX: Marketing Innovation Summit!
At this half-day summit, you’ll hear from industry giants and marketing experts on the latest marketing strategies and technologies that should be top of mind for organizations. Plan to dive in with your peers and make real connections.
Note: The FutureX Marketing Innovation Summit is open to mid- to senior-level marketing, data, and technology professionals from brands and agencies only.
The Agenda
11:30AM – 12:15PM
Registration, Lunch, and Networking
12:15PM – 12:30PM
Welcome Remarks
with Amy Quigley, President, MITX / BIMA
12:30PM – 1:15PM
Opening Keynote
with David “Shingy” Shing, Digital Prophet, Entrepreneur
Shingy will dive into how brands are managing the new landscape of consumer control and integrated partners, and then will sit down with a panel of A-list brands for an engaging discussion and hear their POV first hand.
1:20PM – 2:00PM
Focus on the Customer: How Marketers are Driving the Customer Experience
with Erica Scheik, Chief Brand Officer, Care.com; Michael Mangione, Enterprise Customer Experience (CX) Leader, W.L. Gore; Adam Grossman, CMO, Boston Red Sox & Fenway Sports Management; and Rob DeSalvo, VP, Content Solutions, Undertone
In this session, we’ll hear from marketers who are leading the customer experience strategy in their organizations and how they’re approaching the systems, processes, and teams they are building to achieve their goals.
2:00PM – 2:20PM
NETWORKING BREAK
2:25PM – 3:05PM
Digital Transformation Trends in Media & Content
with Caitlin Brensinger, VP, Digital Marketing, Planet Fitness; Maclin Williams, Head of Marketing, Porter Airlines; Michelle Stern, SVP, Marketing Analytics, WarnerMedia Applied Analytics; Emily Keith, VP, Sales, East, Adtheorent
Our panel of digital leaders will share how they’re shaping their strategies that put the customer first and creating exceptional experiences tailored to their preferences.
3:10PM – 3:50PM
Marketer of 2025: How Our Skills, Priorities, and Technology Will Change
with Chris Marino, Digital Media Acquisition, American Express; Amber Stepper, VP, Marketing, Evenflo; and Keith Festa, VP, Sales, Comcast Spotlight
What will the marketer of 2025 need? Adaptability. As this role continues to change at a dizzying pace, we’ll explore the skills a marketer in 2025 will need to understand, own and harness to make the cut. We’ll dive into the realms of emerging technology like virtual reality, metadata, autonomous devices, and algorithms, education, and resulting team structure to drive this conversation into the future.
4:00PM – 5:00PM
NETWORKING RECEPTION / HAPPY HOUR
Speakers:
Caitlin Brensinger
VP of Digital Marketing / Planet Fitness
Adam Grossman
CMO / Boston Red Sox & Fenway Sports Management
Chris Marino
Digital Media Acquisition / American Express
Rob DeSalvo
VP, Content Solutions / Undertone
David "Shingy" Shing
Digital Prophet
Erica Scheik
Chief Brand Officer / Care.com
Michael Mangione
Enterprise Customer Experience (CX) Leader / W.L. Gore
Amber Stepper
VP, Marketing / Evenflo
Maclin Williams
Head of Marketing / Porter Airlines
Emily Keith
VP, Sales, East / Adtheorent
Michelle Stern
SVP, Marketing Analytics / WarnerMedia Applied Analytics
Keith Festa
VP / Comcast Spotlight
Partners
PROGRAM SPONSORS
SUMMIT SPONSOR
